Denise Sells Businesses
You’ve Built It. Now Let’s Maximize Its Value.
Operator-Turned-Advisor Before advising others on selling, I built and sold businesses myself.
Built. Scaled. Sold.
Operator-Turned-Advisor Before advising others on selling, I built and sold businesses myself.
Built. Scaled. Sold.
Hi, I'm Denise Houghtaling.
Before I became a business broker, I was a business owner.
I've personally bought, built, operated, and sold multiple businesses across Florida.
Today I help owners maximize value, attract qualified buyers, and confidently transition into their next chapter.
🏆 Top Co-Broker SWFL 🏆
🏆 Deal Maker Award Winner 🏆
🏆 25 Businesses Sold in 24 Months 🏆
🏆 CBI | CEPA | CMAP | ABI | SVA 🏆
🏆 Business Owner Turned Advisor 🏆
Most business brokers help owners sell businesses.
I’ve built, bought, scaled, and sold businesses myself.
As a business owner, I understand the years of hard work, risks, and sacrifices that go into building something valuable. That’s why my approach goes beyond simply listing a business for sale. I help owners understand what their business is worth, prepare for a successful transition, attract qualified buyers, and negotiate the strongest possible outcome.
Whether you’re considering selling next year or simply planning for the future, my goal is simple: help you maximize value, protect your legacy, and move confidently into what’s next.
Real experience. Real conversations. Real results.

✅ I've personally owned and sold businesses
✅ Operator perspective—not just broker perspective
✅ Experience on both the buyer and seller side
✅ Strategic exit planning
✅ Strong buyer network
✅ Confidential process
✅ Proven negotiation experience
✅ 25 transactions closed in 24 months
I strive to stay in communication with my clients. Have a question about how I can match your specific needs? Send me a message, or give me a call. I am always happy to meet new customers!
Open today | 09:00 am – 05:00 pm |
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Denise Houghtaling
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